Capturing Leads and Metrics at Events
Capturing leads and metrics at events is crucial for understanding the events success and impact. Event exhibitors and organizers can gather a wide range of data points, including attendance numbers, demographic information about attendees, feedback, through surveys or interviews, social media engagement, and more. In this article, we will be discussing several ways to capture leads and metrics at events.
Mobile Apps or Digital Platforms:
One common method for collecting data at events is through mobile apps or digital platforms, where attendees can check in, provide feedback, and engage with event content. There are many lead capturing apps to choose from. You can also create your own digital landing page where attendees can submit their information.
Badge Scanning:
It is common for show attendees to have event badges which are scannable. Since each event is unique, it’s essential to communicate with the event organizer to understand how this process operates.
RFID or NFC Technology:
Some events provide attendees with RFID or NFC wristbands, which can be scanned for access to events and cashless payments. These tags capture attendee behavior, movement, and crowd flow information.
Business Card Scanning/Collecting:
Many business cards nowadays are scannable, usually through a QR code. However, some attendees still prefer to hand out physical cards. Ensure you have a system to enter this information into your CRM or contact list.
Paper Forms:
While using paper forms may be cumbersome for the sales team, it can serve as a backup method for capturing leads if other methods fail or encounter issues.
Analyzing the data collected from events can help organizers make data-driven decisions for future events, such as adjusting the event format, content, or marketing strategies. By capturing leads and metrics, event organizers can broaden their networks and provide better experiences for attendees.
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